cosmosā¢
Target-Centered Strategy Platform for business growth
cosmosā¢ Overview
cosmosā¢ is a revolutionary Target-Centered Strategy Platform designed to help businesses of all sizes achieve clarity, efficiency, and growth in their branding, marketing, and sales efforts. By integrating target groups, brand, marketing, and sales into a cohesive ecosystem, cosmosā¢ provides a clear overview of all activities and their impact on business goals. The platform is ideal for C-level executives, marketing and sales decision-makers, teams, and founders, offering tools to optimize strategies, align teams, and reduce costs. With features like the TargetLensā¢ workflow, KPI Universe, and Agency Knowledge System, cosmosā¢ ensures that every action contributes to the overarching business objectives, eliminating wasted resources and improving decision-making.
cosmosā¢ Screenshot
cosmosā¢ Official screenshot of the tool interface
cosmosā¢ Core Features
TargetLensā¢
The TargetLensā¢ visualizes the status quo of your entire brand, marketing, and sales ecosystem. Each ring's color status indicates areas needing action, providing a clear overview of your strategic landscape. This feature helps you identify underperformers and optimize your approach for maximum impact.
KPI Universe
The KPI Universe makes impact chains from every touchpointāonline or offlineāvisible, linking them to business objectives. This transparency helps identify underperformers, dead ends, and blind spots, ensuring that all activities are aligned with your goals.
Agency Knowledge System
This system provides context-based best practices from international brand agencies, allowing you to carry out strategic agency services in-house with minimal effort. It includes easy-to-understand tutorials and tooltips, reducing reliance on external agencies and cutting costs.
Persona Management
Create, maintain, and manage realistic personas for your target groups, including their pain points and goals. The validation workflow ensures personas remain relevant and up-to-date, supporting a data-driven brand strategy.
Impact Chains
Link every action to a KPI and target value, creating impact chains that lead to your business goal. Automatically retrieve KPIs from any data source for real-time insights, ensuring all activities contribute to growth.
OKR Notes
Keep teams focused with context-based goals created and tracked as OKRs for touchpoints, personas, and other elements. This ensures alignment and strategic direction across all teams.
ExportHub & LiveLinks
Share strategic content like KPIs, personas, and positioning with partners or agencies dynamically, ensuring everyone stays up-to-date without outdated PDFs or lengthy briefings.
cosmosā¢ Use Cases
Marketing Strategy Optimization
A B2C company uses cosmosā¢ to align its online and offline marketing activities with business goals. By visualizing impact chains, they identify underperforming campaigns and reallocate resources to high-impact initiatives, resulting in a 30% increase in ROI.
Sales and Marketing Alignment
A B2B enterprise leverages cosmosā¢ to bridge the gap between sales and marketing teams. Shared OKRs and real-time KPI tracking ensure both teams work towards common objectives, reducing alignment time by 45%.
Startup Brand Positioning
A startup uses cosmosā¢ to develop a data-driven brand strategy from scratch. Guided workflows and persona management help them define a clear market position, attracting their ideal target group and achieving 50% faster market penetration.
How to Use cosmosā¢
Sign up for a free account on cosmosā¢ and define your business goals and target groups. The platform guides you through setting up your initial strategic foundation.
Use the TargetLensā¢ to visualize your current brand, marketing, and sales ecosystem. Identify areas needing action based on color-coded status indicators.
Build impact chains by linking touchpoints and activities to KPIs and business objectives. The KPI Universe helps you see how each action contributes to your goals.
Optimize your strategy using the Agency Knowledge System for best practices and OKR Notes to align team efforts. Continuously validate and update personas and positioning.
Share insights and collaborate with partners using LiveLinks and ExportHub. Monitor progress in real-time and adjust strategies as needed for maximum impact.