cosmos™
Target-Centered Strategy Platform for business growth
What is cosmos™? Complete Overview
cosmos™ is a revolutionary Target-Centered Strategy Platform designed to help businesses of all sizes achieve clarity, efficiency, and growth in their branding, marketing, and sales efforts. By integrating target groups, brand, marketing, and sales into a cohesive ecosystem, cosmos™ provides a clear overview of all activities and their impact on business goals. The platform is ideal for C-level executives, marketing and sales decision-makers, teams, and founders, offering tools to optimize strategies, align teams, and reduce costs. With features like the TargetLens™ workflow, KPI Universe, and Agency Knowledge System, cosmos™ ensures that every action contributes to the overarching business objectives, eliminating wasted resources and improving decision-making.
cosmos™ Interface & Screenshots
cosmos™ Official screenshot of the tool interface
What Can cosmos™ Do? Key Features
TargetLens™
The TargetLens™ visualizes the status quo of your entire brand, marketing, and sales ecosystem. Each ring's color status indicates areas needing action, providing a clear overview of your strategic landscape. This feature helps you identify underperformers and optimize your approach for maximum impact.
KPI Universe
The KPI Universe makes impact chains from every touchpoint—online or offline—visible, linking them to business objectives. This transparency helps identify underperformers, dead ends, and blind spots, ensuring that all activities are aligned with your goals.
Agency Knowledge System
This system provides context-based best practices from international brand agencies, allowing you to carry out strategic agency services in-house with minimal effort. It includes easy-to-understand tutorials and tooltips, reducing reliance on external agencies and cutting costs.
Persona Management
Create, maintain, and manage realistic personas for your target groups, including their pain points and goals. The validation workflow ensures personas remain relevant and up-to-date, supporting a data-driven brand strategy.
Impact Chains
Link every action to a KPI and target value, creating impact chains that lead to your business goal. Automatically retrieve KPIs from any data source for real-time insights, ensuring all activities contribute to growth.
OKR Notes
Keep teams focused with context-based goals created and tracked as OKRs for touchpoints, personas, and other elements. This ensures alignment and strategic direction across all teams.
ExportHub & LiveLinks
Share strategic content like KPIs, personas, and positioning with partners or agencies dynamically, ensuring everyone stays up-to-date without outdated PDFs or lengthy briefings.
Best cosmos™ Use Cases & Applications
Marketing Strategy Optimization
A B2C company uses cosmos™ to align its online and offline marketing activities with business goals. By visualizing impact chains, they identify underperforming campaigns and reallocate resources to high-impact initiatives, resulting in a 30% increase in ROI.
Sales and Marketing Alignment
A B2B enterprise leverages cosmos™ to bridge the gap between sales and marketing teams. Shared OKRs and real-time KPI tracking ensure both teams work towards common objectives, reducing alignment time by 45%.
Startup Brand Positioning
A startup uses cosmos™ to develop a data-driven brand strategy from scratch. Guided workflows and persona management help them define a clear market position, attracting their ideal target group and achieving 50% faster market penetration.
How to Use cosmos™: Step-by-Step Guide
Sign up for a free account on cosmos™ and define your business goals and target groups. The platform guides you through setting up your initial strategic foundation.
Use the TargetLens™ to visualize your current brand, marketing, and sales ecosystem. Identify areas needing action based on color-coded status indicators.
Build impact chains by linking touchpoints and activities to KPIs and business objectives. The KPI Universe helps you see how each action contributes to your goals.
Optimize your strategy using the Agency Knowledge System for best practices and OKR Notes to align team efforts. Continuously validate and update personas and positioning.
Share insights and collaborate with partners using LiveLinks and ExportHub. Monitor progress in real-time and adjust strategies as needed for maximum impact.
cosmos™ Pros and Cons: Honest Review
Pros
Considerations
Is cosmos™ Worth It? FAQ & Reviews
cosmos™ is customizable for any business situation, making it ideal for companies of all sizes and industries, whether B2B or B2C. It provides a foundation for building or optimizing brand, marketing, and sales strategies.
You can choose between Free, Growth, and Enterprise plans. Free offers permanent access to core features. Growth and Enterprise provide advanced collaboration and customization options. All plans can be canceled at any time.
No, cosmos™ is a strategy platform that helps optimize branding, marketing, and sales activities. It provides clarity and alignment before project management begins, ensuring effective implementation.
Yes, data is encrypted and stored on secure EU servers. cosmos™ complies with GDPR standards, ensuring only you have access to your company data.