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Central

Payroll, compliance & benefits for startups, handled by AI & experts

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Collected: 2025/10/23

What is Central? Complete Overview

Central is an all-in-one payroll, benefits, and compliance platform designed specifically for startups. It combines AI automation with human expertise to handle all the administrative tasks that founders typically struggle with, saving them 10+ hours per month. The platform manages payroll for US employees and global contractors, multi-state compliance (including registrations, worker's comp, and mail handling), personalized benefits (medical, dental, vision, 401(k)), and HR functions like hiring and onboarding. What sets Central apart is its deep integration with Slack, allowing founders to manage everything through simple chat commands. The service includes dedicated human support and handles all migrations and setups, offering the first month free. Central has raised $8.6M from First Round and Y Combinator and serves 1000+ founders.

Central Interface & Screenshots

Central Central Interface & Screenshots

Central Official screenshot of the tool interface

What Can Central Do? Key Features

AI-Powered Payroll

Central handles payroll for all types of workers - US employees, global contractors, and one-time payments. It automatically calculates and files payroll taxes, manages reimbursements, and ensures compliance. The system shows clear breakdowns of salaries, taxes, and benefits for each employee.

Multi-State Compliance

Central automatically handles state registrations, worker's compensation, mail handling, and acts as your registered agent in all states. It prevents fines and penalties by ensuring your business stays compliant as you hire across state lines, with automatic alerts for new requirements.

Personalized Benefits

Central provides expert guidance on selecting and managing health insurance (medical, dental, vision), life insurance, disability, and 401(k) plans. Their licensed brokers offer 1-on-1 consultations to find the best options for your team size and budget.

HR & Team Management

The platform streamlines hiring, managing, and offboarding employees with automated offer letters, I-9 verification, onboarding workflows, and severance management. It handles all documentation and compliance aspects of team changes.

Slack Integration

Central's AI teammate operates entirely through Slack, allowing founders to manage payroll, retrieve documents, start workflows, and get human support via chat. Users can query company details, change salaries, request documents, and send contracts all through simple Slack commands.

Best Central Use Cases & Applications

Expanding to New States

When hiring your first employee in a new state, Central automatically handles all state registrations, worker's compensation requirements, and tax filings, preventing costly compliance mistakes and fines.

Immigrant Founder Payroll

Non-resident founders can easily set up compliant payroll for themselves and their team without needing to understand complex US payroll and tax systems, with Central guiding them through every step.

Benefits Management

When your current insurance provider changes coverage, Central's experts quickly identify alternative plans, explain options, and handle all paperwork to transition your team to a new provider with minimal disruption.

Document Retrieval

Employees can request proof of income or other employment verification documents through Slack, receiving professionally formatted, signed documents within minutes without founder involvement.

How to Use Central: Step-by-Step Guide

1

Book a short call with a Central expert who will understand your company's needs, answer questions, and guide you through the onboarding process.

2

Add your company information or grant Central access to your current provider for seamless migration. Central handles all data transfer with zero work required from you.

3

Start running compliant payroll through Central's platform. The system will automatically handle tax filings, benefits administration, and state compliance based on your company's specific needs.

4

Use Central's Slack integration to manage day-to-day operations. Simply message the Central bot to make changes, retrieve information, or get support from human experts.

Central Pros and Cons: Honest Review

Pros

Saves founders 10+ hours per month by handling all payroll, compliance, and benefits work
Combines AI automation with human expertise for reliable, personalized service
Seamless Slack integration allows management of all functions through chat
Handles complex multi-state compliance automatically, preventing fines
Includes dedicated insurance advisors and HR experts at no extra cost
First month free with full migration assistance included
Positive reviews from founders who switched from Gusto, Rippling, and Deel

Considerations

Primarily designed for startups and may lack some enterprise-scale features
Custom pricing means costs aren't immediately transparent without consultation
Reliance on Slack integration may be less convenient for teams not using Slack

Is Central Worth It? FAQ & Reviews

Central goes beyond software by providing AI automation combined with human experts who actively manage your payroll, compliance, and benefits. Unlike other platforms that require you to figure everything out, Central does the work for you, saving founders 10+ hours per month.

Initial setup takes about 15 minutes. If you're migrating from another provider, Central handles all the migration work for you at no additional cost, with zero effort required on your part.

Central offers fast human support through a dedicated Slack channel or email. All support is handled by in-house experts with no transfers or offshoring. You also get a dedicated insurance advisor for benefits guidance.

Yes, Central can pay global contractors while handling all compliance requirements. The platform supports one-time payments, recurring payments, and invoice-based payments to contractors worldwide.

Central uses encrypted data storage with continuous monitoring. The platform requires mandatory two-factor authentication (2FA) and memorized PIN codes for all access, whether through web or Slack.

How Much Does Central Cost? Pricing & Plans

Free Trial

First month free
Full platform access
Migration assistance
Setup support
All core features

Paid Plans

Custom pricing based on company size
Unlimited payroll runs
Multi-state compliance
Benefits administration
HR tools
Slack integration
Dedicated support

Central Support & Contact Information

Last Updated: 10/23/2025
Data Overview

Monthly Visits (Last 3 Months)

2025-07
8493
2025-08
9106
2025-09
14745

Growth Analysis

Growth Volume
+5.6K
Growth Rate
61.92%
User Behavior Data
Monthly Visits
14745
Bounce Rate
0.6%
Visit Depth
1.6
Stay Time
1m
Domain Information
Domaincentralhq.com
Created Time1/17/2004
Expiry Time1/17/2027
Domain Age7,956 days
Traffic Source Distribution
Search
21.5%
Direct
59.6%
Referrals
9.3%
Social
7.8%
Paid
1.7%
Geographic Distribution (Top 5)
#1US
83.5%
#2IN
16.3%
#3JP
0.3%
#4-
-
#5-
-
Top Search Keywords (Top 5)
1
central
97.0K
2
central funding
240
3
central hq
330
4
central payroll
230
5
ascen alternative
130